The food & beverage industry is moving quick to respond to consumer demands for transparency with "clear label"
the key trend being addressed by polled industry representatives. When asked during yesterday’s Top 10 Trends Webinar
, “which of the top 2015 trends do you think will impact your business the most in 2015?,” 42% responded “From Clean to Clear Label,” ahead of the snacking trend, “Snacks Rise to the Occasion” (24%). The other three main trends identified of “Marketing to Millennials” (16%), “Good Fats, Good Carbs” (12%) and “Convenience for Foodies” (6%) were lower down the priority list.
During the webinar, market researcher Innova Market Insights revealed the remaining five of its’ top ten trends for 2015, including “More in Store for Protein,” (#6) where other protein ingredients beyond dairy, meat and soy based products will hold increasing significance to meet the demands of a growing global population. A second polling question asked the industry: “Which alternative protein sources are you actively looking at in your new product development?” Unsurprisingly, pea protein (46%) and wheat protein (34%) dominated, but there was high interest in microalgae protein too (17%) and even some emerging interest in insect protein (3%). Details on all of the top ten trends for 2015 can be found here.
In other news this week, results were announced at various suppliers, including DSM, Naturex, Kerry and Barry Callebaut. IFF was boosted by emerging markets, as the flavors and fragrances market was predicted to reach US$25 billion in 2018 and global food prices stabilized. Finally, there were significant ballot results in the US. While mandatory GM labeling was rejected in Colorado and Oregon, the city of Berkeley in California voted in favor of a tax on sugary drinks, the first such tax in the US. California often leads on these types of initiatives and it may well be a sign of things to come.